The 5 Signs Your Marketing Isn’t Working (and What to Do Instead)

You’ve been posting, promoting, maybe even running ads—and still… crickets.

If your marketing feels like a full-time job with part-time results, you’re not alone.
Most small business owners are doing a lot to get visible, but still feel like they’re shouting into the void.

Here’s the truth:
Marketing doesn’t work just because it’s consistent.
It works when it’s aligned, clear, and connected to a real strategy.

Here are 5 signs your marketing might not be working—and what to shift instead.

1. You’re Getting Engagement—But Not Clients

Likes, comments, even shares… but no sales.
This is a visibility problem in disguise. You’re visible, but not convertible.

What to do instead:
Make sure your content clearly connects to your offer.
Don’t just educate or entertain—create a clear, valuable bridge to the next step.

✅ Ask yourself: Does my content show how I solve a problem my ideal client cares about?

2. You’re Speaking to “Everyone”—and Reaching No One

If your content feels like it could apply to anyone, it likely won’t compel anyone.

What to do instead:
Get specific. Dial in your language so your ideal client feels like you’re reading their mind.

✅ Shift from “this could help someone” to “this is exactly what you’ve been struggling with.”

3. You Keep Starting Over Every Month

New idea. New offer. New message. Again.

What to do instead:
Commit to a core message and let it build traction.
Repetition builds trust and recognition—don’t pivot before people even get it.

✅ Consistency isn’t just frequency. It’s coherence.

4. You’re Spending More Time Creating Than Converting

If content creation is eating your time but not driving results, something’s off.

What to do instead:
Create content with clear purpose.
Each piece should build awareness, trust, or action. If it doesn’t—skip it.

✅ Create with intention, not just creativity.

5. You’re Marketing Without Strategic Support

You’ve read the blogs. Bought the templates. Maybe even taken the courses.
But you’re still guessing.

What to do instead:
You don’t need more ideas—you need a plan.
Marketing gets easier (and more effective) when every piece fits into a larger strategy.

✅ A great offer still needs great positioning. That starts before you ever hit “post.”

The Bottom Line?

If your marketing isn’t working, it doesn’t mean you’re bad at it.
It means the strategy underneath isn’t doing the heavy lifting.

When your message is clear, your offer is aligned, and your content actually leads somewhere—
the right people don’t just notice. They take action.

Need Help Getting There?

That’s exactly what we build during a Roadmapping Day.

We don’t just talk about what to post—we zoom out and align your messaging, offers, and visibility into one cohesive, effective strategy.

Book your roadmapping session and let’s build a plan that actually works!